Minimalist design style1/21/2024 ![]() ![]() Originally from the Nordic countries of Denmark, Norway, Sweden, Finland, and Iceland, it was part of the populist design movement that advocated for a beautiful aesthetic that was affordable by the masses, as opposed to the ostentatious, expensive-looking Victorian style seen in royal British palaces. Scandinavian style graphic designĪnother minimalist-inspired style, Scandinavian design is known from its stripped-down quality that makes every element seem important. The style works well for software because uncomplicated imagery has smaller file sizes which makes loading faster. Typography is super-clean too, to match the design style.įlat design has been made popular by Google, Apple, and Microsoft, who incorporated it into their software products, now used by billions of people across the world. Lines are created by the elements themselves, without the use of black borders, and they’re mostly straight with the exception of some curved edges. The colours that are chosen are usually nice and bright. Few colours are used, and if variations are used for a single colour, it’s usually slightly darker to create a two-dimensional shadow effect, as seen in the images above. It might also be considered a type of minimalist design, because it uses many of the same principles. ![]() The flat graphic style was inspired by three others: the Swiss style, Bauhaus, and Modernism. Minimalism is a hugely influential design style, and you’ll recognise its quality in some of the other styles explored below. This is especially important for homepage designs-the most popular page on your website. For this reason, minimalist design is incredibly popular with web designers, because the site’s content and features are the reason that the user is visiting in the first place, making the design more usable. When used in a website or product design, the style is intended to become almost non-descript, fading into the background so that the website’s features and content take center-stage. When used in imagery, the few elements in a minimalist design style almost forces the viewer to pay attention to them, because they’re encapsulated by white space and nothing else. It tends to use very few elements, a small number of colours, and a single texture style that is usually flat. Minimalist graphic design is defined by its simplicity. If you’d like to learn about contemporary fonts for your branding, check out our article on the best fonts for websites. The latter is a style that has been particularly popular in 2021. It includes a wide variety of line styles, shapes, and textures, from thick cartoonish styles as displayed in the left image above, or a “flatter” and more minimalist style that mixes a small handful of clearly-divided colours. Contemporary graphic design style/h3>Ĭontemporary isn’t a graphic design style per se, but encompasses current design trends, so is constantly changing. Here are some of the most common and popular types of graphic design styles to use for your business, with a mixture of old and new. You’ll also have a consistent and recognisable brand image that people quickly become familiar with. Design styles can represent values, so when you use them for your own business, the values are adopted by your branding, and you can attract the kinds of people you want to attract more easily. Or you may want to transport your customers back to the 60s and remind them of the liberating spirit of that era, in which case the retro style might be best for you. Design is a powerful tool that can evoke strong emotions in people, so if you select a style that resonates with your target audience, they’ll naturally gravitate towards it, and you may win their business.įor example, simplicity might be at the core of your product or service, in which case a minimalist design style may suit your branding. If you’re starting a new business, or thinking about refining your company’s branding, learning about the various graphic design styles can help you to pick a suitable aesthetic that can shape its personality and identity. Why use a graphic design style for your business? In this article, we explore 11 common graphic design styles that you might adopt for your company’s branding, to help illustrate the character and values of your business. ![]() They’ve evolved from simple cave paintings made from dirt, charcoal, and animal fat, to a variety of sophisticated graphic design styles that breathe life into advertisements, products, and websites, giving them a character of their own. Humans have been creating artistic designs since the Ice Age. 11 Graphic Design Styles For Your Design | When To Use + Images ![]()
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